In collaboration with Mutis Agency and Natura, we created a 360° virtual reality experience that invites viewers to journey through the worlds of Natura’s perfumery.
From Motia, we designed an immersive environment where art, technology, and nature intertwine to awaken the senses through the aromas that define Natura’s essence.
The audience travels across three sensory worlds inspired by Humor, Essencial, and Ekos: from dreamlike, airy skies to architectures of light and reflection, and finally, the organic depth of the Amazonian forest.
Each space reveals an emotion, a texture, a scent — a multisensory journey where technology becomes a bridge connecting elegance, authenticity, and the essence of life itself.
An experience not only to be seen, but to be felt, inhabited, and remembered.
TAGS
CLIENT: NATURA
POWERED BY: MUTIS AGENCIA
DIRECTED BY: MOTIA
VISUAL ART: MOTIA – VLUR
PLACE: BUENOS AIRES | ARGENTINA
YEAR: 2025
CREATIVE ARTSTIC DIRECTION:
GIMENA FEDERICI – JULIA
AUDIOVISUAL COLLABORATORS :
JULIA POSADA
GIMENA FEDERICI
ANDRÉS DOMÍNGUEZ GIL
MUSIC AND VOICEOVER: MUTIS AGENCIA
