MDZ HYATT

AN IMMERSIVE MAPPING THAT REFLECTED MDZ’S NEW DOUBLE FRONT PAGE: TWO PERSPECTIVES IN CONSTANT DIALOGUE.

To celebrate MDZ’s 15th anniversary, we created a mapping projection in the historic Hall of Mirrors at the Hyatt Mendoza. The intervention transformed the architecture of the space into an immersive visual experience that narrated the evolution of the media outlet—from its origins as a native digital newspaper to its consolidation as a leading journalistic reference in Argentina and Latin America.

Through 3D animations, light play, and reflections, the mapping accompanied the launch of MDZ’s new double front page, a concept symbolizing the dual vision of the outlet: National and Mendoza. Two perspectives that coexist and interact in real time.

The piece sought to convey the pulse of news, the energy of growth, and the innovative spirit that defines the brand. In dialogue with both the architecture and the audience, the mapping celebrated the communicational strength of a project that continues to expand its horizons.