MARRIOTT PUERTO RICO

ANAMORPHIC 3D ADVERTISING FOR FOUR EXPERIENCES AT SAN JUAN MARRIOTT RESORT

For San Juan Marriott Resort & Stellaris Casino, on Condado Beach, we designed four anamorphic 3D advertising pieces, one for each experience the hotel wanted to bring to the foreground: the casino, the bar, the room and tennis.

Each piece works as a doorway into the resort. From restful moments overlooking the ocean to the glow of the gaming floor, from the rhythm of an open-air match to golden hour at the bar, the sequence captures a guest’s day from beginning to end. In every chapter, elements of the scene break the frame and reach beyond the screen toward the viewer.

The anamorphic effect plays with perspective: we modeled and animated each scene in 3D from the audience’s point of view, so the eye reads depth where there is only a flat surface. When an object seems to cross the edge of the frame, the brain registers something that shouldn’t happen, and the gaze stops. That involuntary, surprised pause is exactly what a conventional screen can no longer achieve.

Tourism sells an experience that hasn’t been lived yet. That’s why we chose to have each service reach out to people: the hotel stops being a distant image and becomes a place you can almost touch. And an illusion like this gets filmed and shared, so the ad keeps traveling through the feeds of those who saw it.