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NATURA

IMMERSIVE MARKETING IN THE LAUNCH OF NEW PRODUCTS

For the Natura experience, we crafted an immersive space that seamlessly blended art and technology. Through the use of mapping, 3D projections, special effects like mist, and a performative narrative, we immersed attendees in a sensory journey to discover three new products from the brand. The Essencial Oud Vainilla experience focused on the beauty of vanilla flowers, with their intoxicating aroma filling the space and captivating the senses. The Chronos Serum experience highlighted the daily climatic challenges faced by the skin and demonstrated how the serum repairs and protects with advanced technology. For the UNA Mascara experience, we showcased how Natura’s new mascaras enhance the expression of the eyes, using music and visual effects to emphasize the power of a glance.

This 3D artistic content not only expanded the physical boundaries of the space but also demonstrated how immersive marketing experiences can create memorable interactions, deeply connecting with the audience and extending into social media..

TAGS

IMMERSIVE
EXPERIENCE

SHOW

CLIENT: NATURA
POWERED BY: MUTIS
DIRECT BY: MOTIA – MUTIS
PLACE: ARGENTINA
YEAR: 2022

CREATIVE AND ARTISTIC DIRECTION:
GIMENA FEDERICI – JULIA POSADA

EXECUTIVE PRODUCTION:
PAULA BRANDI

MUSIC & SOUND:
GONZALO MAURI

AUDIOVISUAL COLLABORATORS:
EDUARDO SALVATIERRA

LAURA RIZZA 

MARLENE VARS

LAURA OVIEDO

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/ Essencial Oud Vainilla /

/ Chronos Serum /

/ UNA /

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