For the BBVA experience, we created an immersive space that merged mapping and a performative show, allowing people to experience the sensation of flying to new destinations. From the atmosphere of an airport to the tranquility of a Caribbean beach, and finally, the excitement of cheering on the Selection in the year of the Qatar World Cup.
We designed this space to immerse participants in a sensory journey, where they could explore the possibilities of redeeming BBVA Points.
TAGS
CLIENT: BBVA
POWERED BY: MUTIS AGENCIA
DIRECT BY: MOTIA
VENUE: FAENA ART | BS. AS. | ARGENTINA
YEAR: 2022
CREATIVE AND ART DIRECTION:
GIMENA FEDERICI – JULIA POSADA
MUSIC
GONZALO MAURI
AUDIOVISUAL COLLABORATORS :
EDUARDO SALVATIERRA
MARTÍN VASCA
LAURA OVIEDO
